One Website, Two Homepages
Propel have 2 branches to their business, that require 2 distinct methods of communication. They help candidates and clients recruit into the digital and marketing industries, but also have a world class executive recruitment arm of the business that deals exclusively in high level management and leadership roles.
For that reason, we created a design for the homepage that immediately presents the user with the core homepage of the digital recruitment side of the agency, but allows those looking for the executive branch to quickly move to that sub site, without having to play tricks with URL . This has the knock on effect where navigation could potentially become 3 or more levels deep, we overcame this through thoughtful design of the structure of the website both on the font and back end, within the content management system.