Web Design & Strategy
With such a wide range of digital services, that allow Soutron's clients to carry out a number of tasks, the challenge was to very quickly convey to users and potential clients exactly how Soutron could help them. We identified that the best way of doing that was to have those users identify with current and past Soutron clients. By telling their stories, and showcasing exactly how Soutron solved problems for them, we let those success stores do the job of explaining what Soutron do.
It's a simple approach that allowed us to create a simple structure to the website, that was easy to navigate and had clear calls to action. Through 3 clear 'spokes' we spilt Soutron across 3 areas, solutions, services and success stories. Allowing users to identify themselves across all 3 by solution type, service type or industry type. Sometimes the biggest challenges are overcome with the simplest of solutions.