Tweaking the Logo for Online
Urban Knit already had a very simple logo in place, it's easy to use across a variety of different media. We noticed that the very best embodiment of it was on the small 'UK' tags that appeared on their products. By taking the simple logo, and creating a version of it for online use that felt like those very same embroidered tags, we wanted to give the same feeling of Urban Knit adding their signature to their work as well as constantly reinforcing the brand.