The most important factor when it comes to e-commerce design is this: your e-commerce website needs to make you money.

E-commerce design is just like any other retail concept - where presentation is everything. Focus on the top line, and the bottom line will follow.

On the Web Design & Build page I talked about the importance of great front end design - and even better usability web design. I talked about the example of Leicester based CSL Business Machines, where I devised a feature for their website called ‘Ask CSL'. A simple button - on each product page which allows potential customers to send a very quick message directly to CSL but keeps the user on the product page they're looking at. Coupled with lightning fast response time by CSL and that single feature has seen enquiries and sales directly from the site reach new heights.

You also want to know you can upload new products, track stock, change prices, tax rates, monitor sales through the website - and I have that all covered. I'm lucky to be working with a great development team - who don't just sit and code your website, they bring new technology and fresh ideas to the table - all helping raise your website head and shoulders above your competitors.

We utilise a system that puts you in control of your online shop. Your online shop design can be as simple, or as bespoke as you need it to be. And if you're ever looking for additions, we don't look for the easiest solution, we look for the best solution. If you want to sell single items at a flat rate that's fine, if you want to sell single items to one type of customer, but sell in multiple batches to other types of customers then we know we've got the perfect solution for you.

Your E-commerce Website Needs to Attract AND Convert Your Target Audience.

My team and I go to great lengths to understand your business model and who you're selling to. More than just understanding how you want to sell - this is about becoming your customer. Putting ourselves in their shoes to understand how they tick, what they want to see on a website and why. Whether that's thinking like a 14 year old dance enthusiast in the case of Pineapple Shoes, or an 18-45 year old male buying lingerie for their partner in the case of the Drapers E-tail award winning Mio Destino - we know that when it come to you making money - ease of use and presentation are everything.

There are two examples of some of the best design / functionality / ease of use and sheer effectiveness of execution in website design I will always return to. Those websites are for GFORCE created in Leicester, and Pineapple Shoes. Each website exemplifies the detailing and understanding of markets and users that goes into each and every e-commerce web design.

To view examples of e-commerce design view the web design portfolio.

Get in touch: If you'd like to talk in more detail about truly effective e-commerce website design, or just have an informal chat about what the right solution for you might be then give me a call on 07817 171 046 or email hello@parbjohal.com