These days everyone is a web designer. The web is awash with people offering web design or creative web solutions. But if you look closely you see the proposition is usually quite weak, ultimately, the old adage is true - you get what you pay for.

Simply being online with a website will never be enough. After all, you wouldn't open a new bricks and mortar shop on a high street and then make it completely unsightly and inaccessible would you?

Then again, the way something looks is quite subjective. Web design that looks good to one person might look like awful web design to another. I think you'll find our web design portfolio is pretty consistent - every website is great! But so what if the website looks great - that won't stop it being hard to use, or being prettier than it is useful. Well, my web design process will always start with how you want your target audience to interact with the site - do you want them to email you? Do you want them to buy something? Etc etc.That process leads to a web design that has your information, and the user at its heart.

Carried out in Leicester, GFORCE is a prime example of web design showing how a website can look beautiful - but ultimately be designed to be a website that is incredibly easy to use. It hides all of the nuts and bolts that actually make it an incredibly powerful e-commerce web design.

Coupling great front end web design with even better usability design means your potential customers stay on your website longer - and you get more enquiries, more sales and a solid ROI. Read more about E-commerce Design here.

Or ask Leicester based CSL Business Machines how one simple creative design decision to add a ‘Ask CSL' button on every page by every product resulted in enquiries from the website going through the roof - a huge success. Then ask yourself how many web designers are truly thinking of new ways to help you grow your business.

To look at some of my web design work view the web design portfolio.

A Snapshot of What Your Website Should Achieve:

1. Your Homepage IS Your Shop Window.

There is an entire industry thats been built around making high street shop windows look great. You can rest assured that if I created your website your online shop window will look fantastic.

Examples of some of my great online shop windows:
Leicester: Next
Leicester: RG+P
Birmingham: Letscene (Coming Soon)
Nottingham: Todo Latino

You can see from the above examples that being based in the Midlands and centrally located in the UK means that any area of the Midlands is accessible and serviceable. But if you're anywhere else in the UK that's fine - you'll see in the portfolio I've worked on web design not just in Leicester, Birmingham and Nottingham, but across the UK and globally.

2. Your Website Design Should Be Easy to Use and Understand.

You'll read more about why an e-commerce website should be easy to use on the e-commerce page. But if what you want is a brochure website, or a catalogue web design your website should go through the same fundamental design process as any great website.

Your information and services are what keeps your business alive - I'll make sure that by understanding your needs and your web users needs, we design a website that speaks their language. We do that through design, effective signposting, calls to action and clear and concise copywriting.

3. Your Website Should Grow With You.

I'm amazed at how many clients I'm approached by who have been sold a website and a Content Management System (CMS) only to find they have features that have been taken away from them without being told, or their previous website supplier has let the CMS fall into disrepair. All of which leaves you in a position where adding content, updating pictures and keeping your website relevant and up to date becomes incredibly hard or impossible.

From the outset, and working with some of the best web developers in the game, we'll make sure your website has the scope and vision to grow with your business by building it on a back-end CMS that is up to date and easy to use - giving you the power to be in control of your investment.

Get in touch: If you'd like to talk in more detail about how web design, a new website and a great CMS could benefit you and your business, or just have an informal chat about what the right solution for you might be then give me a call on 07817 171 046 or email hello@parbjohal.com