Quad Derby. I was invited by Derby City Council into a 5 way pitch for the design of a new brand for a revolutionary Arts & Media centre being built in Derby. Quad will house a new art gallery and cinema, as well as a cafe and bar. Working closely with the Architectural firm tasked to design the building, I created a brand that echoed the ethos of the new building and what it aimed to achieve for the city. As well as being representative of both the name and architecture, the new brand was designed to be as versatile as possible. With a wide colour palette and animated options.