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Dell Inc. The requirement was to inform Dell's B2B sales teams of the various products and services they were selling. The hope was that once the staff were more aware of products and services sales would increase. The cards were designed to poke fun at the lack of knowledge - but to point sales teams to the Dell intranet that would give them more information about products and services. With a clever play on words and writing - and a relaxed illustrated style I created a successful campaign of internal marketing.
See also: Dell Inc. Presenter
Based on the success of the previous cards - Dell then asked for another set. This time, rather than educating the sales teams about products - the goal was to educate the teams about the people they were selling to...