Nottingham City Council. I was invited to pitch for the rebranding of NCC's gym membership scheme. With a name already in place - the initial brief was to create a new identity for each part of the scheme and then apply it to membership cards themselves. I created an 'umbrella brand' for the entire scheme - with each individual part having its own unique identifier. For the cards themselves I decided we could add extra value to the proposition by letting members choose their own from a set range. The extra cost of digitally producing the various card 'fronts' was nominal, and therefor, with added value - still on budget.