Designing a Better Case Study Experience
During the process of creating the new website for Mash, we created a set of case study tools alongside the web design and content management system. Once live, Mash were sending either a set of direct links of work to prospective clients, that they would then have to click on one by one, or PowerPoint presentations which were created on the fly which resulted in them being poorly formatted and inconsistent across the business and brand. It also meant a poor experience for the prospective client - not the greatest of user experiences or the best of first impressions.
We envisaged a solution to this problem, to create a tool that allowed case studies to be added in a consistent way across the entire company, and could be used on the website as well as a new Case Study Builder. The new tool could be accessed at any time, and case studies could be collated in any order or structure to build a 'package' of case studies which could then be personalised by the sender for the recipient. A far better, and more intimate experience for the prospective client.